by camille | Jul 6, 2021 | Bank, Cashback
[Interview] Caroline Arnould – LCL CityStore In late 2015, LCL was a pioneer in the field of bank cashback. It was the first French retail bank to adopt a CLO model (Card-Linked Offer) with the launch of Avantage + cashback program. In 2019, based on lessons learned...
by camille | Jun 25, 2021 | Payment data
[Press] Payment data, the banks’ trump card to counter the Tech giants Opinion column by Benoit GRUET, CEO & Co-Founder of CDLK, in the Journal du Net (French News website)… Caught between the rise of the neo-banks and the growing ambitions of the...
by camille | Dec 12, 2019 | Bank, Cashback
[Interview] Stéphanie Vuillemin – Société Générale In November 2019, Société Général launched a new cashback reward program in France. What were the challenges around this launch ? The service « Cashback Societe Generale », rewarding bank card purchases, is in line...
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