[Interview] Caroline Arnould – LCL CityStore

[Interview] Caroline Arnould – LCL CityStore

[Interview] Caroline Arnould – LCL CityStore In late 2015, LCL was a pioneer in the field of bank cashback. It was the first French retail bank to adopt a CLO model (Card-Linked Offer) with the launch of Avantage + cashback program. In 2019, based on lessons learned...
[Interview] Stéphanie Vuillemin – Société Générale

[Interview] Stéphanie Vuillemin – Société Générale

[Interview] Stéphanie Vuillemin – Société Générale In November 2019, Société Général launched a new cashback reward program in France. What were the challenges around this launch ? The service « Cashback Societe Generale », rewarding bank card purchases, is in line...